International cinema helped India’s biggest movie operator PVR Inox post a rise in first-quarter revenue as Hindi films failed to bring moviegoers to theatres. A struggling Hindi film industry, known as Bollywood, coupled with the popularity of streaming services, has made it difficult for traditional theatres to bring in more people. The company said the June quarter witnessed a muted start, with limited releases in Hindi, but saw the highest number of Hollywood movies since the pandemic. This helped the firm log a more than 30% jump in revenue from operations to 13.05 billion rupees.

Source: Indian Express August 02, 2023 18:21 UTC