The Saskatchewan Junior Hockey League (SJHL) has applied to trademark the phrase. Two weeks later, SJHL president Bill Chow applied to trademark #HumboldtStrong and other associated phrases like #sticksontheporch and #healingisinthegame. In the meantime, Peterson says the trademark application doesn't have much legal power. "You can't take that trademark application, the pending application, and fire off cease and desist letters demanding people cease use of that phrase," she said. "To try and stop people from using a trademark which is just pending you would have a very, very limited success trying to enforce that pending trademark application."

Source: CBC News May 11, 2018 23:26 UTC