It previews an HDA campaign #TapeOutHate that starts this month with the sale of hockey tape bearing that message, a portion of proceeds going to the group’s fundraising initiatives. Significantly, a major NHL sponsor Budweiser Canada is aboard and Canadian Tire as well, though the players in the video did not wear their NHL team sweaters. “But the most important thing is getting this out in front of the hockey world’s eyes. We want to continue these tough conversations.”The video includes nasty comments from the public that include the ‘N’ word and other slurs. “It happens way to often and we wanted people to know it’s just not us crying ‘poor, poor us’.

Source: Daily Sun January 09, 2022 11:32 UTC