Photo: suppliedThe Advertising Standards Complaints Board has ruled the New Zealand Herald's front-page advertisment from Hobson's Pledge breached the Advertising Standards Code. The Advertising Standards Authority (ASA) said it received 672 complaints regarding the advertisement and accepted 655 complaints to go to its complaints board. The authority ruled three claims in the ad were "misleading" and emphasised the importance of factual accuracy in advocacy advertising. ASA said other concerns raised by complainants were considered by the complaints board, however, it ruled there were no further breaches of the Advertising Standards code. "We've undertaken a thorough review of our advocacy advertising policy and processes, including a focus on how we can ensure claims made in advocacy ads are substantiated by the advertiser."

Source: New Zealand Herald October 17, 2024 14:27 UTC