Start thinking about the profits you are sacrificing every time you lower your prices to make a sale. Start thinking about the profits you are sacrificing every time you lower your prices to make a sale. Consider how you can instill a passion and caring in your staff that transcends to your potential customers? Consider how you can instill a passion and caring in your staff that transcends to your potential customers? If you haven’t gotten the point by now, it’s the customer experience that is the most important asset in your dealership.

Source: Forbes April 18, 2017 20:03 UTC