Advertising revenues at some top dailies published by market leader The Times Group and publisher ABP Group have nosedived as businesses slash ad spending to conserve cash, senior executives said. Who knows what will happen, but everybody is expecting pay cuts," said one Times Group business journalist, who declined to be named. The Times Group did not respond to a request for comment. AD SPENDINGThe Hindustan Times, another leading publisher, on Thursday said it was moving between 5% and 15% of salaries to variable pay linked to the company's performance, an internal memo seen by Reuters said. Indian companies last year spent nearly $9 billion on advertising, including about $2.6 billion on print media, according to Pitch Madison advertising report this year.

Source: bd News24 April 16, 2020 11:26 UTC