Broadway's locus communis says musicals are easier to sell than plays. Hamilton is the industry's highest-grossing show three years running, with The Lion King and Wicked jostling for 2nd and 3rd place. Several plays are breaking records and performing far more like megamusicals than traditional board-treaders. The epic two-parter likely didn't need six Tonys to set the all-time box office record for a play, with $2.5 million in a single week. Hamilton is a once-in-a-generation juggernaut that reasserted Broadway's place in America's national dialogue.

Source: Forbes February 26, 2019 01:31 UTC