Ribbon Cutting Ilera Holistic HealthcareThe Southern University and A&M College, the largest historically black university in Louisiana, serving African-American students since the 1800s – well before the Civil Rights Act of 1964 was passed in the U.S., has launched its own hemp-derived CBD product line: ALAFIA. According to information procured exclusively, the brand is the result of a partnership between the Southern University Agricultural Research and Extension Center in Baton Rouge and Ilera Holistic Healthcare. So far, however, the line is only available at select locations across Louisiana — where sales commenced today, and features two products: Isolate CBD and Full Spectrum CBD. Additional CBD products will be released soon, a company spokesperson added. “Southern University partnered with us to bring this product line to market, making them the first Historically Black College University (HBCU) to launch a CBD line… When you think of the rich history Southern University holds here in Louisiana, this launch only mirrors the monumental impacts this higher education institution has made in this country.

Source: Forbes January 30, 2020 18:08 UTC