Customer service is among the very key elements of business, but it is surprising how many small and medium enterprises fail to live up to their potential because of poor customer service. It is not unusual to walk into a small business to find people who know nothing of the products or services they are supposed to be selling. Worst of all is encountering disinterested staff hard at work browsing online videos or checking out clothes brought in by a hawker. Why, then, would entrepreneurs put the worst kind of people in the customer service role? In the long term, any money saved by putting unpaid relatives or friends in the enterprise is quickly cancelled out by atrocious customer service, which repels customers.

Source: The Star August 18, 2021 01:52 UTC