Hilton has identified North Africa as a focus area for further growth and has signalled its intention to ramp up its expansion in North Africa with the establishment of a dedicated development office in Casablanca. Building on an active pipeline in the region, which has grown to 15 hotels across Algeria, Egypt, Morocco and Tunisia, Hilton has identified North Africa as a focus area for further growth. Its office is located in Casablanca, the city where it announced its debut hotel earlier this year, Hilton Garden Inn Casablanca Sidi Maarouf. Hasbini said: “It is very exciting to focus on North Africa at a time where we are beginning to make real strides in terms of our positioning in the market. From the mid-scale Hilton Garden Inn to our Upper Upscale collection brand Curio, our brands are ideally suited to North Africa and owners have more opportunities to work with us than ever before.”

Source: The North Africa Journal April 18, 2017 23:48 UTC