'Highly unethical': Someone paid nearly 200 people to promote positive WE Charity stories on Google - News Summed Up

'Highly unethical': Someone paid nearly 200 people to promote positive WE Charity stories on Google


Article content continuedIn a first posting that appeared in late December 2018, the anonymous employer — identified only as “Member_757096” — asked the worker to search for “Craig Kielburger” on Google. In both cases, the worker had to spend one minute on the page, then click on one of the links in the stories and submit that URL as proof the job was done in order to receive their payment. The postings say the job takes up to three minutes. According to Thorburn-Winsor, the goal of these steps is to trick Google’s algorithm into thinking the content is particularly of interest to users, thus ranking it higher and higher in future search results. That, in turn, leads to other links being pushed lower down on the Google result page.


Source: National Post July 30, 2020 12:00 UTC



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