Apple sold fewer iPhones than expected in the first three months of the year, but that bare statistic hides an important bright spot for the company. The average selling price of an iPhone grew more than it has since the days of the iPhone 6. The average selling price of iPhones is important to Apple because the smartphone market is maturing and its growth slowing. The popularity of the iPhone 7 Plus model represents a triumph for Apple with a new departure: packing a unique feature into its most expensive iPhone. "The important thing is the average selling price should not fall," said Anil Doradla, a research analyst with William Blair & Co. "I have full confidence that it won't.

Source: dna May 03, 2017 01:07 UTC