And unlike other social media networks, TikTok is winning over some educators, like Michael Callahan, a teacher at West Orange, who had never heard of TikTok before the students told him about it. He is an adviser to the school’s club and said he loves how the app brings students from different friend groups together. And if kids aren’t filming themselves at school, they’re making jokes about school. One popular meme on the app mocks the class of 2023 (freshmen this year) for being cringey and trying too hard. “TikTok is such a theatrical platform,” said Blake Cadwell, the general manager of Day One agency, a marketing firm in Los Angeles that works on Chipotle’s TikTok account.

Source: New York Times October 19, 2019 15:01 UTC