International animations which screen in Thailand can earn 100 million baht, but Thai animations earn only 40-50 million baht. If investors want to produce a Thai animation, they must be able to sell it abroad to cover their investment," said Rutt. Thai animations released in cinemas usually feature characters and storylines that relate to Thai literature, which can limit its reach to international viewers. Rutt commented that not all Thai animations have to include Thai identity. However, talented young animators like Pattama and Ramita already have jobs.

Source: Bangkok Post September 14, 2021 23:52 UTC