But when it comes to the box office, Hichki didn’t attract a huge audience, grossing $2 million domestically in its opening weekend. Bankrolled by high-profile Yash Raj Films, Hichki will easily recover its $3 million budget, and some more, this week if it keeps up the momentum, but highly unlikely to join the ranks of Padmavaat and Pad Man. Having said that, Raid, supposedly based on the longest tax raid in India, and Hichki reflect a little-noticed change. A glut of new movies, including Aiyaary ($4.5 million), Pari ($5.8 million) and 1921 ($3.6 million), underperformed this year. Big studios such as Yash Raj Films and Red Chillies Entertainment are spending more money on fewer films, leading to spiky returns — big hits, huge flops, and less in between.

Source: Forbes March 27, 2018 01:52 UTC