On Thursday evening, the ground floor of the Madison Avenue Hermès men’s store underwent something of a redesign. Instead, there were only records, which had been placed in sleeves matched to the patterns of the brand’s scarves. Why not try to put forth the idea that Hermès can also be hip? Waiters served mini burgers, deviled eggs and a chicken and waffles hors d’oeuvre that didn’t really taste like chicken and waffles. Patrick Vidal was playing a set for scenesterish 20-and 30-somethings who perused the racks of patterned T-shirts and hooded zip-up parkas.

Source: New York Times April 14, 2018 09:00 UTC