Hermès, the French luxury label known for its intimidatingly formal boutiques and customers who yearn to pay five figures or more for its Birkin handbags, also wants to be known for fanny packs and shops that are warm and inviting. To reach new customers, especially millennials, the 182-year-old house is experimenting with a new approach in its store opening Friday in New York City’s Meatpacking District. The merchandise, layout and location are a departure for Hermès, and something of a laboratory for future boutiques....

Source: Wall Street Journal April 03, 2019 17:48 UTC