Originally a bicycle manufacturer, Royal Enfield derives its name from making parts for the Royal Small Arms Factory, Enfield. Previous NextBritish-bred Royal Enfield is expanding aggressively as it aims to tap into the world's biggest motorbike-buying market, in Asia, the BBC reports. Asian customers appreciate the style and heritage of its bikes, Royal Enfield chief executive Vinod Dasari tells the BBC. Trying to take on Royal Enfield in that segment was not so easy," he adds. "People are buying Royal Enfield machines based upon their ease of use, their simple design and their classic vintage styling," says Scott Lukaitis, a motor sports consultant.

Source: The Standard October 26, 2020 09:11 UTC