I was chatting to a radio host the other day, spruiking my book as you do, and talking about small business in general. The conversation turned to the idea of knowing when the time is right for a business to stop what it’s doing and start something different. There’s even a name for those boom and bust business owners: serial entrepreneurs. Would your plumbing business get more customers if it positioned itself purely as hot water specialists? His book Covid Schmovid – 19 Ways to Make Your Small Business Boom is in stores now.

Source: Stuff October 18, 2020 16:01 UTC