New York (CNN Business) Super-loyal customers who use Starbucks' membership program account for about 40% of sales at the company's US stores. Starting on April 16, the coffee company's rewards members in the United States and Canada will start earning rewards sooner and have more options when redeeming points. For customers who use a Starbucks rewards credit or debit card, points won't expire. Starbucks SBUX Digital rewards programs are a way for companies such asto increase loyalty and learn more about their customers. The current rewards program works like this: Customers get two points, or stars, for every dollar they spend.

Source: CNN March 19, 2019 04:07 UTC