The face at the center of the eponymous Momo Challenge hoax is something of an avian-human hybrid and, undoubtedly, creepy. And everyone’s left in a general state of befuddlement at what’s real and what’s not on the Web. Momo's uncanny visageBut what is it about Momo’s face that's become insidiously lodged inside the psyches of Web denizens? “The Momo character freaks people out because it does both of these things,” McAndrew says. Thanks to the whipping up of false fear related to the Momo Challenge, the face has also become a potential threat.

Source: Forbes March 01, 2019 19:41 UTC