GettyFast fashion giant H&M announced the launch of a new loyalty program in the U.S. on Thursday. The program works to reward repeat customers with personalized offers, opportunities to earn points and access to members-only events and services. As Nielsen reports indicate, 72% of global consumers will buy from a retailer with a loyalty program over one without. The same report showed that more than half of shoppers are interested in loyalty programs for their product discounts, followed closely by rebates or cash-back offers. With loyalty programs like H&M's Member program that incentivizes repeat purchases, brands are giving customers a reason to be more loyal and are nudging them in the right direction.

Source: Forbes May 16, 2019 18:11 UTC