You might be an entrepreneur who takes action, but there's a big difference between wanting to write a book and doing it. British entrepreneur Joanna Penn hosts a popular podcast for writers called The Creative Penn. That's going to stop you 'wasting words' because you know what you're going to write," she said. A business author could frame their book as a vehicle for establishing credibility at public speaking events or a way of building their brand. The same approach applies to book writing.

Source: Forbes June 20, 2019 16:30 UTC