For some, plenty of Instagram likes are an indication that a destination is simply visually pleasing and desirable. Others likely see Instagram travel suggestions as being simply more genuine than commercial travel packets or guides. The impact of Instagram on tourist destinationsWhatever millennials’ motivation is, Instagram is certainly having an impact on travel destinations. How travel brands can use Instagram to attract millennialsThe city of Wanaka achieved success by embracing, not resisting Instagram. The Instagram factor clearly plays a major role when it comes to the decisions that millennials make when choosing travel destinations.

Source: Forbes January 31, 2018 08:06 UTC