The company is reportedly exploring tech-enabled dressing rooms in its new department stores. Getty ImagesIf you get the chance to visit one of Amazon’s new department stores, there’s a good chance the dressing rooms will be tricked out with technology. Amazon is not the first retailer to rethink the dressing room, but a look at what others have done offers a glimpse at what it might look like. In 2019, American Eagle began installing iPads in some of its dressing rooms, letting shoppers look up additional sizes, browse suggested styles, request new items and call for assistance. Fabletics uses digital screens in its dressing rooms to deliver personalized messages to shoppers, like wishing them a happy birthday or offering special promotions.

Source: Forbes September 22, 2021 17:14 UTC