According to members of Forbes Coaches Council, here's how to attract and retain Generation Z. Gen Z will ask for ownership stakes, be working on their own inventions and be interested in a piece of the business pie. Align Their Personal Purpose With The Company MissionBoth millennials and Gen Z focus on contributing and value the idea of having a purpose. These are slower-paced social media than Gen Z uses. Engage Gen Z by providing answers they can access at their fingertips and on their small screens.

Source: Forbes February 27, 2018 12:56 UTC