Account owners will still be able to check the tallies on their own photos and videos by clicking through a prompt. Mosseri said the experiment is part of a broader effort to rethink the fundamentals of how Instagram works and create a more welcoming experience. “We don’t want Instagram to feel like a competition, we want to make it a less pressurized environment,” he said. Instagram isn’t alone in trying to tamp down on the seemingly endless quest for likes and new followers. The Instagram experiment comes as Facebook prepares to update its entire suite of apps.

Source: Washington Post May 01, 2019 16:00 UTC