New York — For fervent fans of Starbucks, the holidays officially kick off this week with the arrival of its seasonal cups. Beginning Thursday, customers at its US locations will have their hot drinks served in one of four festive cups that are “clad in holiday red and Starbucks greens and a mood-boosting magenta,” according to a release. Noticeably different in this year’s design is the magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. Starbucks first rolled out seasonal cups in 1997. Starbucks reports earnings Thursday, perhaps providing a glimpse of what it expects this year’s holiday sales to be.

Source: CNN November 01, 2023 15:34 UTC