Hennessy Struggles to Make the Most of Growing Thirst for Cognac - News Summed Up

Hennessy Struggles to Make the Most of Growing Thirst for Cognac


COGNAC, France—Global demand for cognac is booming, and Hennessy, which controls half of all production of the brown liquor, is scrambling to keep drinkers sated. Hennessy, part of the Paris-based luxury conglomerate LVMH Moët Hennessy Louis Vuitton SA, is struggling with capacity constraints here in the Cognac region of southwestern France. It can’t bottle enough of the stuff, and it is trying to persuade vineyard owners to cultivate more grapes. This year, a springtime frost also hit supply.


Source: Wall Street Journal October 27, 2017 15:00 UTC



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