According to data by Bloomberg, women drive 70-80 per cent of all consumer purchasing decisions, making them a key pillar in societal development. It, therefore, comes as a surprise to many that men are more likely to get financing from banks compared to women. These businesses have unmet financial needs of between Sh26 trillion and Sh32 billion a year. How do we ensure that financial solutions reach women more equitably? The first thing banks need to do is gather and dissect information by gender orientation to screen the execution of their interest in women.

Source: The Star July 27, 2020 00:56 UTC