Could not subscribe, try again later Invalid EmailAn ad for Heinz baked beans has been banned for suggesting comparisons between the product and protein shakes. (Image: PA)Heinz said the aim of the ad was simply to make nutritional claims about the product's high protein and fibre and low fat content. It said the ad did not contain any references to Heinz Beanz having greater or lesser nutritional benefits than the liquid, which might otherwise imply a comparison. The Advertising Standards Authority (ASA) said Heinz Beans had provided adequate substantiation to support its high protein and fibre and low fat claims, which were permitted and allowable for inclusion in the ad. A Heinz spokesman said: "Heinz Beanz are naturally high in protein and fibre as well as being low in fat and sugar.

Source: Daily Mirror November 29, 2017 01:41 UTC