By BONFACE OTIENOMore by this AuthorGlobal beverage giant Heineken has introduced a smooth-crispy beer into the Kenyan market, seeking to tap into the changing consumer taste. The Dutch Brewer on Wednesday night launched the Amstel, its third alcoholic product in the Kenyan market since it started its operation in the country in 2011. “The decision to introduce Amstel into the Kenyan market is informed by our research that shows our target consumer enjoys a classier lifestyle in their everyday pursuit of attainable luxuries. “This provided a great opportunity for us to expand our portfolio of products thus we brought in Amstel to meet this demand,” said Heineken East Africa general manager Uche Unigwe. Mr Unigwe has been Heineken’s general manager for the last three years.

Source: Daily Nation November 16, 2017 18:56 UTC