The premium cider brand’s target audiences are Thai millennials between 20 and 35. Additionally, drinking behavior of our target audiences are now changing; they are looking for alternative options when purchasing beverages. Strongbow makes form the real apple, manufactured in Hereford, England, which is famous around the world for its apple orchards. “For Thailand, cider market in 2017 is worth Bt30 million, with 120-per-cent growth. “Strongbow comes in two distinct flavours including Gold Apple and Red Berries at the price of 59 baht per bottle ... For all the reasons above, we believe that Strongbow will be the leader of apple cider market in Thailand by the year 2018,” Pattapanee said.

Source: The Nation Bangkok November 09, 2017 04:41 UTC