“We missed the mark, are taking the feedback to heart and will use this to influence future campaigns,” Heineken U.S. said. In the ad, a vigilant bartender spots a faraway female patron gazing disappointingly at a wine glass. The phrase “sometimes, lighter is better” flashes on screen before the woman, who has lighter skin, inspects the bottle. View all New York Times newsletters. The musician Chance the Rapper distilled much of the criticism in a series of tweets a day earlier, calling the ad “terribly racist.”

Source: New York Times March 28, 2018 18:11 UTC