As the television cameras panned around the crowd, they picked out the tearful face of Thomas Danel from the French city of Amiens. Former supremo Bernie Ecclestone had little time for social media and the sport relied on individual race promoters and the media for marketing. The Spanish Grand Prix, the start of the European season, saw a number of new initiatives trumpeted as part of a revamped "fan festival". "Formula One is undergoing a major evolution and the Spanish Grand Prix is a landmark moment in the brand's history," declared commercial managing director Sean Bratches. "From the outset, we have focused on getting fans closer to the action and broadening the appeal of the sport."

Source: India Today May 15, 2017 05:15 UTC