Ashburton District councillors have unanimously voted to ditch the tired tagline. Photo: ODT fileThe Whatever it Takes slogan for Ashburton appears to have done its dash. Ashburton District councillors have unanimously voted to ditch the tired tagline, which is loathed by some and mocked by others. And even better from that, if we don't grow it we'll grow the seeds here to grow it. A slogan Brown's been thinking of that might encapsulate that agricultural identity was The Heart of the Mainland.

Source: Otago Daily Times May 04, 2021 08:03 UTC