MONTREAL—Health Canada and its provincial counterpart in Quebec are investigating a widely disseminated Imperial Tobacco advertisement on vaping to see whether it violates advertising laws. It was launched by Imperial Tobacco, which sells Vype vaping products through its parent company, British American Tobacco. In an email, the federal health minister’s office said, “inspectors are currently reviewing the ad and the associated website.”The website for Imperial Tobacco’s “facts not fear” campaign describes vaping as a less harmful alternative to cigarettes. Originally, the site contained a line stating, “since May 2018, (Imperial Tobacco) has sold, in Canada, about 100,000 Vype devices.”Quebec anti-tobacco laws, however, ban the promotion of brands or of tobacco manufacturers. He said although current evidence suggests vaping is less harmful than smoking, the comparison can give the impression that vaping isn’t harmful at all.

Source: thestar February 06, 2020 18:11 UTC