He Led a Turnaround at Taco Bell. Can He Do It at Chipotle? - News Summed Up

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He Led a Turnaround at Taco Bell. Can He Do It at Chipotle?


In a statement, the company said it had searched for the “skills and track record” that Chipotle needed. Advertisement Continue reading the main storyOne issue with Chipotle’s limited menu, Mr. Palmer said, is that people tend to stick with their favorites. Customers can choose from four main items — burritos, tacos, burrito bowls and salads — and add a handful of ingredients to each. Steve Ells, the company’s founder and chief executive, told analysts on a conference call this month that adding menu items at Chipotle was tricky. Whatever Chipotle does, it will not compromise on quality, according to Mr. Ells, who will remain at the company as executive chairman.


Source: New York Times February 15, 2018 23:31 UTC



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