When he graduated, Mr. Callaghan knew he wanted to take his interviews on the road. The summer after his freshman year, he’d hitchhiked across America for 70 days, meeting all kinds of people. Mr. Callaghan connected with Doing Things Media, a company founded in 2017 that had built a network of popular meme accounts, in the hopes of brokering a partnership. The founders, Derek Lucas and Reid Hailey, monetized the accounts by producing branded content, selling merchandise and licensing videos. Mr. Hailey said he had seen Mr. Callaghan’s videos from New Orleans and felt that his work could be a fit for the brand.

Source: International New York Times March 23, 2021 09:00 UTC