Hayat Egypt, the local subsidiary of Hayat Holding, a global FMCG company headquartered in Türkiye, announced the launch of its latest products on the 10th anniversary of its operation, during a press conference on Wednesday. Hayat Egypt said it invested over $550m, inaugurated five production facilities, created more than 1,600 direct job opportunities and 900 indirect job opportunities, and introduced nine of its brands to the Egyptian consumer market, including Molfix, Bebem Natural, Molped, Papia, and Familia among others. Mustafa Tuncay, Regional Vice President of Hayat Middle East and Africa, said: “Hayat Egypt has five production facilities across two locations, at the 6th of October Industrial Park and the Industrial Park North-West of the Suez Economic Zone in Ain Sokhna. “At Hayat Egypt, we strive to offer high-quality and innovative products at competitive prices to cater to the diverse demands of all family members nationwide,” said Şenol Keserlioglu, General Manager of Hayat Egypt. “With a robust and growing portfolio of assets in Egypt, we do not only fulfill local demand but also export our products globally.

Source: Daily News Egypt August 19, 2023 14:54 UTC