“People already come here with so many images and ideas about what Hawaii is that it’s really hard for them to see something different, so that’s why we started calling our work ‘DeTours,” Mr. Kajihiro said. Ms. Nuss, of Conscious Concepts, is originally from Oahu and returned in 2009 after working in hospitality in the Caribbean, New York, Miami and other places on the United States mainland. “I came home seeing something happening in Hawaii that I didn’t see when I left,” she said. In 2015, Ms. Nuss created her company to find ways to support Hawaiian businesses function sustainably while also remaining a key part of the most important sector in Oahu — tourism. Ms. Nuss has worked with farms, artists and nonprofit organizations to change their offerings so they can appeal to tourists, while still benefiting Hawaiians.

Source: New York Times February 04, 2020 09:56 UTC