Speaking of free, Peacock is a bit different than some other services in that it has a free version supported by advertising. There's been this expectation that people don't want to watch ads — I think that's not true. The Olympics were meant to be an opportunity for us to tap into that moment to launch Peacock, [so] we had to shift our marketing strategy. I think we've been able to navigate [the changes] to the best of our ability — and do it in a way that we haven't lost a beat. Now that we are arguably heading towards an unstable economy, possibly a recession, I think free is more relevant now than it's ever been.

Source: CNN July 15, 2020 13:28 UTC