Hasbro proudly announces a multi-territory partnership that will see its popular animated super hero property, PJ Masks, join forces with the World Taekwondo Federation for an exciting new partnership designed to engage children around the world in taekwondo through an exciting collaborative campaign. “Get Active with the PJ Masks” will span multiple markets and feature 12 World Taekwondo top athletes, including the Philippines’ two-time Southeast Asian Games gold medalist and Asian Games bronze medalist, Pauline Lopez. A unique digital tutorial series and an interactive website have been created to help young fans of World Taekwondo and PJ Masks get active, have fun and master their own taekwondo- inspired superpowers. Taekwondo heroes from 12 countries have been selected as Get Active hero ambassadors to create 12 Let’s Get Active taekwondo movements that will encourage children to try and recreate them at home. “We are delighted to partner with Hasbro to bring together our shared values and the skills of our world and Olympic stars,” World Taekwondo President Dr. Chungwon Choue commented.

Source: Manila Times December 17, 2020 16:41 UTC