He also suggested that as celebrities publish so much material on their personal media accounts for free, tabloid journalists are choosing to dig deeper for exclusives. She has suggested her Instagram account could have been hacked and has employed unidentified ‘forensic’ computer experts to analyse it but does not intend to reveal what they find. Although sharing social media account passwords is risky, it is not unusual in a world where influencers often rely on management teams to post updates on their behalf. Rupert Murdoch’s tabloid now sells just 1.2m copies a day, down from 3m at the start of the decade. At the same time, publicists are increasingly adept at advising their clients to publish material directly on to social media, allowing them to control the narrative without having to deal with the irritation of journalists.

Source: The Guardian October 12, 2019 06:00 UTC