A great example is Harry’s, the men’s grooming company co-founded by Jeff Raider and Andy Katz-Mayfield in 2013. Harry'sLike almost all disruptions, Harry’s was borne out of the observation of a specific problem and a mission to solve it. In Harry’s case, Raider said, the old line experience to buy razors and blades frankly stunk. Harry’s, a name inspired by a “grandfather figure” for Raider, has meaning and depth to it. Earlier this year, curious to learn firsthand what all the Harry’s hubbub was about, I decided to try it myself.

Source: Forbes November 27, 2017 16:57 UTC