Harley halts output of LiveWire electric motorcycle, which is key to its revival - News Summed Up

Harley halts output of LiveWire electric motorcycle, which is key to its revival


Harley-Davidson Inc. has halted production of LiveWire, the debut electric bike it’s counting on to attract new riders. The motorcycle maker recently discovered an issue during final quality checks, according to an emailed statement that doesn’t provide details. Harley said it stopped production and deliveries as it conducts additional testing and analysis. Chief Executive Matt Levatich, who’s presided over 10 consecutive quarters of declining U.S. retail sales, has positioned LiveWire as key to building a new generation of customers. Advertisement“We made a deliberate decision to launch a halo product to demonstrate what’s possible in electric — a no-excuses electric Harley-Davidson — and we feel very good that we’ve done that,” Levatich said during an earnings call in July.


Source: Los Angeles Times October 14, 2019 23:03 UTC



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