MILWAUKEE: Harley-Davidson is placing a renewed emphasis on teaching people to ride as part of its efforts to attract more customers. "The younger generations are buying plenty of motorcycles, they're just not new," Williams said. They're on screens, they're connecting socially, they're involved in gaming, they're involved in other things," said Heather Malenshek, Harley-Davidson's vice president of marketing. She said the easily customizable Sports Glide model that launched in November and the aggressive, performance-driven Fat Bob also have younger riders in mind. The 42-year-old took the Harley-Davidson riding course in October because she wanted to learn from "an expert who could teach right way versus someone who had learned bad habits."

Source: Economic Times December 27, 2017 11:15 UTC