According to the Hanoi Department of Tourism, the capital expects to welcome over 33.7 million visitors in 2025, an increase of 20.8% compared with 2024. This includes 7.82 million international visitors, up 22.8%, and 25.9 million domestic visitors, up 20.3% year-on-year. A new wave of international visitorsIn recent years, Hanoi has witnessed a significant shift in its international visitor profile. Repositioning Hanoi’s tourism brandAccording to Nguyen Quy Phuong, Head of Tourism Promotion at the Vietnam National Administration of Tourism, rebranding Hanoi’s tourism image has become an urgent priority. Such linkages could increase the average stay of international tourists from 2.8 days to 4–6 days, generating greater economic impact while enhancing the capital’s visibility in international markets.

Source: VietNamNet News December 26, 2025 01:05 UTC