FIRST ON FOX: Hallow, the Christian prayer app, will have its first-ever Super Bowl commercial during Super Bowl LVIII on Feb. 11, the company announced on Wednesday, Jan. 31, with the release of a teaser video. The ad will air in 15 markets, reaching almost half of all Super Bowl viewers, a representative from Hallow told Fox News Digital this week. Timothy Reckhart directed the ad; it was produced by Venture, Hallow told Fox News Digital. Hallow will launch its annual Pray40 prayer challenge on Ash Wednesday, the company told Fox News Digital. This is the first time since 2008 that the Super Bowl and Ash Wednesday have occurred during the same week.

Source: Fox News January 31, 2024 22:25 UTC