MUMBAI: Desi halwai and snacks maker Haldiram’s revenues grew 13% to cross Rs 4,000 crore in FY16 shrugging increased scrutiny from food regulator amid the Maggi crisis. While restaurants and casual dining was the beginning, packaged products now make up 80% of revenues. Haldiram’s is by far the market leader in traditional snacks market and bigger than five of its regional rivals — Balaji Wafers , Prataap Snacks, Bikanervala , Bikaji Foods and DFM Foods — combined.“Food is culture in the country and Indian food should do well. But consumers are experimenting with food and it is under scrutiny. For instance, Pepsico’s Kurkure has 16 variants of Indian namkeen while Paper Boat will soon enter the category.

Source: Economic Times February 19, 2017 18:33 UTC